When Clinicians, Investors, Partners & Patients Ask AI, Does It Recommend You?
See where you stand in AI answers today –and what it will take to be the brand it recommends.
Total Visibility™ by Capwell Communications pairs strategic PR with AI visibility strategy for life sciences brands –so the reputation we build shapes the answers your market sees. Every result is measurable.
PR in the AI Era
For the first time, we can see exactly what stakeholders ask AI, which sources it trusts, and where competitors rank. Those insights drive every placement, asset, and authority signal we build –each one tied to a specific query, audience, and gap.
Authority Signals AI Can’t Ignore
Total Visibility™ places your brand in the sources AI treats as evidence. So when your market asks, the answer is you.
Reputation Problems Magnified by AI
When stakeholders turn to AI for answers, four dimensions of your reputation determine whether you get recommended – or overlooked.
Market Perception
How AI describes you
Category Positioning
Where you rank in shortlists
Authority
Evidence AI uses to evaluate you
Trust
Whether AI can credibly recommend you
What Total Visibility™ Includes
A full-service strategic communications engagement with AI visibility strategy built in –not bolted on.
Strategic Positioning & Messaging
We sharpen how the market understands your company, your category, your differentiation, and your value.
AI Visibility Strategy
We map stakeholder queries, track how AI platforms describe your brand, identify the sources influencing those answers, and use that intelligence to guide the work.
Corporate Communications
We ensure the company narrative is clear, credible, and aligned across milestones, announcements, and market-facing communications.
Media & Trade Outreach
We build visibility across the publications and channels shaping commercial, clinical, and industry perception.
Thought Leadership & Content
We create the bylines, commentary, web content, and authority-building assets that reinforce expertise and trust.
Measurement & Reporting
We track priority queries, competitor visibility, positioning accuracy, and source movement so progress is visible over time.
Book a 30-minute working session. We’ll show you how AI currently sees your brand, where competitors are winning, and what to fix first.
Book a Total Visibility™ ConsultVisibility, Measured
Every activity ladders up to a trackable shift in your brand visibility.
Track how your brand appears across strategic prompts.
Track how your brand appears across strategic prompts on major AI platforms. See movement over time across the queries that matter most.
Query Movement
Track brand appearance across strategic AI prompts
Competitive Share
Mentions relative to key competitors
Source Influence
Which articles, directories & publications drive movement
Positioning Accuracy
Whether AI describes you correctly
Monitor whether AI describes you the way it should.
Understand which articles, pages, directories, trade publications, and third-party sources are driving movement –and where correction is needed.
Built for Life Sciences Brands
Capwell Total Visibility™ is built for companies in complex, regulated, credibility-driven markets where being misunderstood is costly and clear positioning creates commercial advantage.
- Life sciences, medtech, biotech, diagnostics, digital health, and healthcare services brands
- Companies preparing for fundraising, launch, clinical momentum, early commercialization, or strategic partnering
- Brands selling to multiple audiences
- Teams that need strategic communications and AI discovery
Kimberly Capwell, CEO / Rachael Mahaffey, Managing Director
Every Capwell Total Visibility engagement is led by senior Visibility Strategists and supported by experienced health and science writers who know how to shape complex stories with clarity, credibility, and nuance. That human layer matters even more in a market flooding with generic AI content.
About Capwell CommunicationsThe Nation’s #1 Boutique Agency –6 years running. 16 years helping VC- and PE-backed life sciences companies sharpen positioning, build reputation, boost valuation, and accelerate exit.
12-Month Strategic Engagement
Every phase builds on the last, compounding both traditional media impact and AI visibility.
- 1
Strategic Foundation & Visibility Audit
We assess how AI and the market currently see you, map competitor visibility, and refine positioning.
- 2
Proactive Content & Communications Activation
We build the narrative, content, and authority signals needed to close the highest-value gaps.
- 3
Ongoing Media & Trade Momentum
We create consistent market presence through media relations, trade outreach, thought leadership, and corporate communications.
- 4
Measurement, Reporting & Refinement
We review performance, identify what is moving, and adapt the roadmap based on query data, source behavior, and competitive shifts.
I personally think it’s brilliant. We can’t keep doing the same thing we’ve always done – the budgets aren’t in the right buckets, and we have to think differently. If we don’t, someone else will.”
Our Total Visibility™ Guarantee
We put real accountability behind results, not just activity.
If after the first 90 days you have implemented the agreed roadmap and have not seen clear improvement across your prioritized visibility metrics, we will continue working for up to 90 additional days at no additional fee to close the gap.
Questions
How is this different from traditional PR or SEO?
Traditional PR builds awareness through media. SEO optimizes for search engines. Total Visibility™ does both while mapping and shaping how AI platforms specifically surface and recommend your brand –a layer neither addresses alone.
How do you measure AI visibility without overclaiming?
We track specific, repeatable AI queries across major platforms and measure citation share, positioning accuracy, and competitive movement. Every metric is tied to observable, auditable AI outputs.
What does our team need to provide?
Access to subject matter experts for periodic interviews, timely approvals on content, and alignment on strategic priorities. We handle strategy, execution, and reporting.
What kinds of companies do you work with?
Medtech, biotech, digital health, and life sciences services companies. Typically Series B+ or commercially launched, with complex offerings where credibility and trust drive purchasing decisions.
Find Out What AI Says About Your Brand
In one call, we’ll show you exactly how AI platforms describe your company today, where competitors are outperforming you, and which gaps to close first.
No pitch deck. No commitment. Just data.
Book a Total Visibility™ Consult
30 minutes with a senior strategist. Walk away with a clear picture of where you stand.
Reserve Your Session